Cargo® Demo

Paulina Martz

Graphic Designer

paulinamartz93@gmail.com
Chicago, IL

Production Program

The Antiquities - Show Playbill

SpeakEasy Stage Company - Boston, MA
Season 35 Barrel Roll 4-panel show playbill
About the Project: Speakeasy Stage Company transitioned from an 18-page traditional playbill to a condensed barrel-fold brochure. The challenge: fit almost the same volume of required content into a smaller format without it feeling cluttered.

What I Did:

  • Designed full brochure layout within strict copy constraints
  • Created typographic hierarchy for dense informational sections
  • Developed a continuous interior spread to avoid panel fragmentation
  • Maintained brand consistency within Speakeasy’s style guide
  • Provided layout feedback to improve clarity and flow

Impact: The final piece feels modern, immersive, and intentional — allowing audiences to engage with the content without perceiving the reduced format.



© Cargo ’42Toppaulinamartz93@gmail.com