About the Project: If/Then is a contemporary musical about a woman at a crossroads. Her life splits into two parallel paths based on a single decision. Set in New York, the city becomes central to the story as she encounters the same people under entirely different circumstances in each version of her reality.

What I Did:

• Designed custom title typography with a bold, slightly distressed texture to reflect the show’s urban energy
  
• Illustrated a stylized New York cityscape inspired by the Flatiron Building
  
• Composed the layout around two diverging paths to symbolize the split narrative
  
• Applied a strong color gradient overlay referencing the production’s lighting design, which signals which timeline the audience is following

Impact: The final design communicates the show’s dual structure without being literal. The architectural symmetry, urban typography, and color-coded overlay work together to visually reinforce the tension between fate and choice while grounding the story in New York City.